The front label on pet food packaging is primarily there to catch your eye and give you the key selling points at a glance, whereas the back label is focused on providing all the legally required details and the full breakdown of the product.

This month I had an article published in the Cwlwm, a Welsh-language local newspaper. This was the first time I'd been asked to write the article myself rather than being interviewed and the first time I was to be in Welsh-language media. Obviously, the majority of my customers, based all over the UK, do not read Welsh, therefore I have translated said article into English for you all to be able to discover a little more about my life behind the scenes.

You will see it written on all pet food: ‘Ensure a supply of clean, fresh water is available at all times’. We all know that it is a crucial part of their diets, but do we know why?

There is a reason that dogs and cats have separate recipes and their food is not interchangeable. Here’s why you shouldn’t feed your dogs and cats the same food.

The word ‘additives’ may sound like an undesirable addition to your dog’s food, however they serve many purposes. Additives provide key nutrients to pet food, such as vitamins and minerals; the trick is to use the right ones – natural additives.